As with any investment, it’s critical for stakeholders to be able to realize the value that gen AI promises. A measurable positive impact serves as strong reinforcement for continued and expanded use and investment. While the number of respondents who have implemented gen AI is small, among those who have, most have not yet calculated the ROI or are waiting on measurable results. But about 60 percent of those who have implemented gen AI solutions are either already seeing a positive ROI or expect to.
Gen AI may create tremendous value in areas that could fundamentally improve patient experience and streamline operations. Specifically, clinician and clinical productivity is viewed by most respondents as an area where gen AI may have the highest value. Furthermore, expectations for gen AI’s potential in applications to improve patient and member engagement and experience, administrative efficiency and effectiveness, and quality of care and delivery indicate a diffusion of gen AI interest beyond clinical uses into areas that improve overall patient care interactions.